https://www.serenalalani.com/home daily 0.75 2017-09-01 https://www.serenalalani.com/home-home daily 1.0 2023-03-14 https://images.squarespace-cdn.com/content/v1/56e05d58746fb93dcd805d4f/1613843688140-LLVDOLHECR7ER9ZXJYBE/serenalalani home - Hi, I’m Serena Through copywriting and content creation, I help creative entrepreneurs and businesses confidently show up online as their authentic selves so they can attract their dream clients. https://images.squarespace-cdn.com/content/v1/56e05d58746fb93dcd805d4f/1613859911498-EC6Y811U3ZIV0MY4Y0Q2/EB4C17BC-B836-42FE-BB04-82102380F776.jpg home https://images.squarespace-cdn.com/content/v1/56e05d58746fb93dcd805d4f/1613860210342-VLGL2IYFBNHFJUUZWCKX/DSC_2725.jpg home https://images.squarespace-cdn.com/content/v1/56e05d58746fb93dcd805d4f/1612546741486-W32WPOKHY5MOIY0VXTDA/Untitled-1-1.png home https://images.squarespace-cdn.com/content/v1/56e05d58746fb93dcd805d4f/1618863909682-K9WXMO2FDIOKV3KBI5C8/798EB8A8-6F4B-439B-882D-A2D1AC2FC295.jpg home - Strategic content and copywriting services tailored to you. BECAUSE YOUR BUSINESS DESERVES A CONSISTENT VOICE. I believe in a feel-good approach to copy and content creation. The more connected you feel to the way you show up online, the more opportunity there is to build genuine connections with your clients and community. This approach bridges strategy and authenticity, rooted in engaging storytelling. https://images.squarespace-cdn.com/content/v1/56e05d58746fb93dcd805d4f/1618864109353-V9ECF4A59Y7PUQ3TJK1O/95E0AD3C-32BA-4DC8-8833-CFC0A2F4B118.jpg home - Impact starts here As a writer, content creator and strategic storyteller, I know what it takes to build a sustainable community online while bringing an authentic tone, core values and big-picture vision to life. https://images.squarespace-cdn.com/content/v1/56e05d58746fb93dcd805d4f/1612546313172-5JKQFH8AQMPBU3PLR7YF/Screen+Shot+2021-02-05+at+12.26.36+PM.png home https://images.squarespace-cdn.com/content/v1/56e05d58746fb93dcd805d4f/1618859102209-V3FKAO2V6N9L5MJD83XP/Screen+Shot+2021-04-19+at+3.04.34+PM.png home https://images.squarespace-cdn.com/content/v1/56e05d58746fb93dcd805d4f/1619624304708-YPMOS4XWFU0JRN32568Y/Screen+Shot+2021-04-28+at+11.38.10+AM.png home https://images.squarespace-cdn.com/content/v1/56e05d58746fb93dcd805d4f/1619627680394-VSEBEI7FLITRMNVGE6DO/MOODBOARD+%E2%80%93+2.png home https://images.squarespace-cdn.com/content/v1/56e05d58746fb93dcd805d4f/1663341445120-L8V1CZMQJ7RC70OWAVYV/Screen+Shot+2022-09-16+at+11.17.04+AM.png home https://www.serenalalani.com/blog daily 0.75 2021-04-19 https://www.serenalalani.com/work daily 0.75 2025-04-01 https://www.serenalalani.com/services daily 0.75 2024-08-15 https://images.squarespace-cdn.com/content/v1/56e05d58746fb93dcd805d4f/0ce12268-5ce8-4d64-b3f9-80df173aad3f/IMG_2228.jpg Services - COPYWRITING I’ll swap your DIY-approach with strategy that converts. Struggling to find the right words to resonate with your customers? You’ve done the ground work to become a passionate expert in your field, but communicating how valuable your offerings are is a major obstacle. From website copy to sales pages, I’ll incorporate scroll-stopping copywriting into your business strategy. Together, let’s increase those open rates. Offerings: Website Copy, Email Sequences, Sales Pages, Email Newsletters https://images.squarespace-cdn.com/content/v1/56e05d58746fb93dcd805d4f/f4293f01-8a6e-4339-a2ca-be0527c0a4c5/IMG_1652.jpg Services - CONTENT WRITING I’ll nail your brand tone and voice in no time. Know you need a more impactful presence online but lost on how to get there? If your expertise comes across naturally in conversations but turning that into text is always a hurdle, I’ve got you. From blog posts to social media captions, I’ll take your iPhone note ideas and transform them into copy that represents your knowledge, values and mission. Offerings: Blog Posts, SEO Articles, Social Media Captions, Email Newsletters https://images.squarespace-cdn.com/content/v1/56e05d58746fb93dcd805d4f/1618863909682-K9WXMO2FDIOKV3KBI5C8/798EB8A8-6F4B-439B-882D-A2D1AC2FC295.jpg Services - COPY EDITING I’ll give your copy the TLC it deserves. Got a piece of content that you know has scroll-stopping potential but is stuck in the “meh” phase? You’ve read it one too many times and you know something is missing but you’re not quite sure what. Copy is never perfect the first time around but that doesn’t mean it needs to sit in your drafts for months. Sometimes all you need is a thorough revision and effective tweaks. I’ll work my “refresh and tweak” magic so you can feel confident clicking publish. https://images.squarespace-cdn.com/content/v1/56e05d58746fb93dcd805d4f/1618859102209-V3FKAO2V6N9L5MJD83XP/Screen+Shot+2021-04-19+at+3.04.34+PM.png Services https://images.squarespace-cdn.com/content/v1/56e05d58746fb93dcd805d4f/1619625700330-4JARR86D7XBXFR5S3FWP/Screen+Shot+2021-04-28+at+11.57.57+AM.png Services https://images.squarespace-cdn.com/content/v1/56e05d58746fb93dcd805d4f/1619625715012-720G7DHB9TAZIN5NFPT1/Screen+Shot+2021-04-28+at+11.58.07+AM.png Services https://www.serenalalani.com/testimonials daily 0.75 2022-09-16 https://www.serenalalani.com/testimonials/2022/9/16/jasminewilliams monthly 0.5 2022-09-16 https://www.serenalalani.com/contact daily 0.75 2022-09-17 https://www.serenalalani.com/about daily 0.75 2023-03-14 https://images.squarespace-cdn.com/content/v1/56e05d58746fb93dcd805d4f/7d6a3731-0e4c-4202-8388-2c981096455d/IMG_0161+copy.JPG About